If your brand was a shop, positioning is the sign outside, proof is the products on the shelf, and visibility is the street you set up on. Get those three right, and people don’t “discover” you by accident—they come on purpose.
Welcome to my 3-P system: Positioning, Proof, Visibility. It’s not about shouting. It’s about turning your reputation into a machine that works even when you’re offline.
1) Positioning — Be the Clear Option (not the loud one)
Think of positioning like Google Maps: if I can’t type who you help and what you actually do, I won’t arrive at your door.
Simple positioning line (fill-in):
I help [who] achieve [outcome] through [method], especially when [trigger/problem].
Examples:
- “I help service founders clarify brand story + identity to shorten sales cycles—especially when they’re moving from referrals to inbound.”
- “I help coaches package their expertise and build an authority content system so they grow without posting daily.”
Quick 15-minute sprint:
- Who: pick a segment you understand (boutique clinics, B2B SaaS under $5M ARR, streetwear e-com…).
- Outcome: talk money/time/trust (more qualified leads, higher close rate, premium pricing).
- Method: your edge (brand strategy, identity systems, narrative framework…).
- Trigger: what makes them hire now (rebrand, plateau, new market, fundraising).
Two filters to protect your focus:
- If they’re outside your who/outcome/trigger → refer or offer a lighter productized service.
- If the work won’t create strong proof → think twice. Not every MAD is worth diluting your story.
Where to show it: homepage hero, LinkedIn headline, About intro. Consistency compacts trust like a well-pressed kebab—tight, tasty, memorable.
2) Proof — Let Evidence Do 50% of the Selling
Promises are marketing. Proof is oxygen. Build a Proof Library you can pull from in seconds.
A) Case studies (your anchor assets)
Structure: Problem → Process → Outcome → Assets (before/after).
Add numbers when possible: time saved, leads up, conversion rate, CAC down, revenue lift.
Do a 30/60/90-day follow-up—clients forget wins, you’ll remind them (and yourself).
B) Testimonials (make them specific)
Prompt:
“Before working with [name], we struggled with… After [solution], we achieved… within [timeframe]—which meant…”
C) Artifacts (the little receipts)
- Screenshots of analytics, email replies, cart conversions
- Loom tours of your process (buyers love seeing how the sausage is made—clean kitchens sell)
- “In-the-wild” photos of the brand being used
D) Social proof quick wins
- Save strong LinkedIn comments from ideal buyers as image tiles
- With permission, clip email praise into punchy one-liners
- Turn “mini-wins” into carousels or shorts
Target: 1 case study per quarter, 1 testimonial per project. Collect during delivery, not six months later.
3) Visibility — Systems Beat Motivation (Every Time)
Posting without a system is like going to the gym “when you feel like it.” Good luck.
We’ll use a 3-Layer Content System that works even on busy weeks.
Layer A: Core (weekly)
One medium piece: article, podcast, or YouTube. This is your “source of truth.”
Goal: search visibility + authority.
Layer B: Derivatives (2–4/week)
- LinkedIn article summary (points to your site)
- Carousel: “5 mistakes,” “framework in 4 slides,” “before/after”
- 30–60s short video: one insight, one tip
- A simple weekly email: “What we shipped + 1 lesson”
Layer C: Micro-touches (3–5/week)
- Thoughtful comments on ideal clients’ posts (quality > quantity)
- One WIP story or studio moment
- One quick proof nugget (mini result, mini quote)
Sample cadence:
- Mon: Publish blog → LinkedIn article with “Read full guide” link
- Wed: Carousel or short video
- Fri: Email roundup + CTA
Rotate content pillars that match your positioning: Positioning, Proof, Process. Your feed becomes a trilogy that sells.
Name Your Method (So People Remember You)
Give your approach a nickname. People book “a method,” not a mystery.
Example: CLV Method – Clarity, Leverage, Visibility
- Clarity: positioning line + service menu
- Leverage: proof library + case assets
- Visibility: content operating system
Use that name in proposals, decks, LinkedIn, and your site. Branded language = expert energy.
Common Pitfalls (and the fix)
- Being everywhere, posting nowhere → Pick a main channel (LinkedIn) + an email list.
- Saying everything, meaning nothing → Name a segment and an outcome.
- Hiding proof → Centralize on your site; link it often.
- No next step → Every post gets a CTA (“download,” “book a call,” “read more”).
A 30-Day Kickstart (no burnout version)
Week 1 – Clarity Pack
- Write your positioning line + update LinkedIn headline & homepage hero
- Create a one-page service overview PDF
- Polish a “Work With Me” page (3 packages max)
Week 2 – Proof Pack
- Ship one mini case study
- Collect 3 testimonials using the prompt above
- Build a media folder (headshots, logo, brand colors, a few WIP shots)
Week 3 – Content Pack
- Publish 1 core article (this one can be #1)
- Make 2 derivatives (carousel + short)
- Start your email list (welcome email + 1 weekly)
Week 4 – Authority Pack
- 5 thoughtful comments/day on ideal clients & partners
- One collaboration (guest live, podcast, or co-post)
- Soft CTA to book 3 discovery calls
Quick FAQs (hello, SEO 👋)
Personal brand vs. business brand?
A personal brand sticks to you; a business brand sticks to the company. Early on, your face converts faster. As you grow, keep them aligned but give each its own home.
How often should I post?
One solid core piece a week is enough—if you repurpose and repeat for 90 days.
Do I need a tiny niche?
You need focus, not handcuffs. Choose a segment + outcome you can win. Widen later, backed by proof.
No case studies yet—now what?
Run pilot offers, show before/after artifacts, and document process. Smart buyers hire thinking, not just logos.
Your Next Step
A strong personal brand is a system. Set the sign (Positioning), stock the shelves (Proof), and choose a busy street (Visibility). Do this consistently and your calendar changes.
- Download the free Brand Starter Kit (positioning worksheet + testimonial prompts), or
- Book a 20-minute discovery call and I’ll map your next 90 days with you.